The National Association of Music Merchants (NAMM) Show (January 24 - 27, 2019) at the Anaheim, California Convention Center

The NAMM show is a showcase for businesses that sell musical merchandise. As the International CES show in Las Vegas displays consumer electronics items that will be available in the coming year, NAMM shows musical instruments, accessories, and publications that will be manufactured for sale in the coming year.

At the same time, the NAMM show is all about performing and observing music being made, and learning all facets of the music business.  ,

Speaking of performances, on Thursday alone, there are over 40, on 3 stages. Other musicians appear at the booths of their sponsers, like Orianthi at pedal maker NEXI,  Ed Sheehan, Elle King, Black Violin, Peter Frampton, Nancy Wilson.

Educational sessions include the usual business topics like customer retention, training, marketing, etc. They also include a plethora of fascinating topics like "Subwoofer Alignment With Full-Range Systems", "Working at Height for Non-Riggers", "Propelling Your Career / Marketing, Media, Endorsements, and Music", "Contemporary Television Score: The Latest Tools and Techniques", "The Use and Abuse of In-ear Monitoring", and dozens of others.

But products are the main thing. Like folding electric guitars from Ciari Guitars and 8-strings from Strandberg. Or a new analog synthesizer from legendary Moog. How about Martin Guitars' new Sailor Jerry models or Gibson's new models, or Fender's virtual reality guitars? And there are more than just traditional musical instruments and related gear, such as the huge contingent of vendors showing sophisticated electronic sound equipment such as tons of DJ gear, drum machines like Roland's, SampleRobot Pro,