NAMM is the National Association of Music Merchants - all of the companies that sell and service anything to enable
people to make music. Music merchants are gathering this week in Nashville to see and discuss new products directly with
the manufacturers, while also networking with their peers, and attending educational sessions.
Accompanying this serious
business is a three-day jam organized by the manufacturers of musical parphernalia to show off their wares and give a
lot of new and sponsored artists the chance to impress a powerful audience. The music will be going all night during
the show, not that it doesn't always go all night in Nashville anyway.
Most of the instrument manufacturers you have heard of are there: Gibson, Gretsch, Taylor, Alvarez, Ovation, Washburn, Yamaha,
etc., along with over 500 other vendors of other musical necessities, publishers, and service providers. Only music
merchants and people associated with them, and media members are allowed to attend - it is not open to the public.